Case studies
The case studies that have existed so far often show a deficit in their pedagogical-didactic quality, although this has an immanent relevance for use in university teaching. In the e³Cases project, twelve didactically high-quality and practice-oriented case studies were therefore developed on the basis of the latest findings in teaching and learning research and with the help of didactic dimensions. The case studies were reviewed by experts from the business world and tested, evaluated and optimised in a two-stage test procedure with a total of 160 students.
In this way, twelve didactically sound, practice-oriented case studies in various areas of business administration and for diverse learning groups and levels were created, which are available here free of charge with comprehensive teaching notes. Below you will find a brief presentation of the case studies as well as the link to download them.
| Title | Keywords | Problem |
International strategy; Decision-making; Multinational enterprise (MNE); International market entry; Market exit | How to map and develop a strategy of a multinational enterprise? | |
Maintaining financial liquidity; Building the company's competition strategy; Competition between traditional small family businesses and large ones as well as online | Students build a competition strategy for a small company struggling on the market | |
Keeping up with family traditions: | Strategy; Decision-making; Family firm; Mature industries; Brewery | Students understand what strategy is and how to develop it within a family firm |
Intercultural management; Czech-German intercultural differences; Corporate culture; International strategy | Students deal with international strategy of a company expanding abroad and risks that are connected with this process | |
Restructuring the fire service | Organizational design; Management; Change management | How to design and manage a Fire Brigade in the context of reform? |
The young and the beautiful | Communication at work; Leadership; Management styles; Motivating employees; Promotion of a young employee | Students develop a strategy for the management and leadership of employees |
Labour market; Recruitment process; Application and selection | Students evaluate a recruitment process and develop a recruitment strategy | |
How to get personnel | Human Resource Management; Skills shortage; Personnel department; Recruitment in Germany vs. abroad; Enterprise organisation | Students develop a strategy to meet staffing needs, taking into account business and market conditions. |
To train or not to train, that is the question! | Recruitment; International Business; Expansion abroad; Cultural Conditions; Human Resource Management; Skill gap | Students develop a recruitment strategy to fill the skill gap in a foreign subsidiary |
An expat recruiting for a multinational in the Czech Republic | HR recruitment; culture; cultural differences; cultural standards; leadership; expatriation | Students deal with HR recruitment as well as cross-cultural issues |
The right composition matters. What stands behind successful teamwork | Teamwork; Virtual teams; Team development; Team cohesion; Diversity | Students identify the wrong steps that have been taken during team creation and suggest possible solutions to the situation described in the case study |
The struggle for survival of travel agencies | Marketing channels and strategies; Business strategy; Family-owned company; Competitive pressure | Students develop a marketing strategy for a company in transition |